Dr Martin Reddington is Senior Consultant at the Edinburgh Institute's (EI), Personnel and Organisation Division, Edinburgh Napier University;
his key areas of expertise are branding, HR transformation and EVP (employee value proposition). In his role at the EI, Martin blends
academic research with consultancy, drawing upon his previous commercial experience, such as being Programme Director, Brand Launch, for Cable &
Wireless Communications ('37 million programme), and then subsequently Global Programme Director, HR Transformation, at Cable & Wireless PLC
('20 million programme). He is a member of the CIPD's national advisory group on technology and HR, and an expert adviser on HR transformation
to the Public Sector Personnel Managers' Association (PPMA). He has published several books which provide guidance to the HR profession on
technology-enabled transformation.