John has more than 20 years' experience managing Finance, HR, IT and Sales teams across a number of international markets. For the past five years John has focused on managing international customer experience programs.

As Vice President of Customer & Sales Service for Stora Enso, a leading global paper, packaging and forest products group with a turnover of EUR 8 billion, John is currently implementing a Global and Group-wide customer feedback and business improvement programme based on the Net Promoter Score' concept.

The programme continuously collates and analyses customer feedback from 5000 customers across more than 80 countries and 23 languages combining the data with operational and financial systems to provide a closed loop system which enables continuous improvement in business processes and ultimately customer satisfaction.