Craig Lee is a customer experience transformist and responsible for improving business results by changing the way we deal with customers. He helps drive customer centricity and the reshaping of customer experiences across multiple touch points.

He has a unique understanding of customer needs and behaviours, what this means to the service delivery process and how this translates to the delivery of an enhanced customer and employee experience in cosmopolitan, international and multi-cultural work places.

Craig has more than 25 years international corporate and consulting experience in corporate strategy, business development, marketing, brand and communications strategy, business transformation, interaction design, customer service, and leadership practices, at director and executive management levels. He has worked extensively in both the public and private sectors. He has industry-specific skills in the retail, travel, transport, logistics, telco and leisure sectors.

Craig is a recognised subject matter expert on and speaks and advises internationally on customer experience, employee engagement, integrated marketing and bringing brands to life.

He holds an Industrial Psychology degree from the University of Stellenbosch, South Africa.