Colin's 25 years plus of marketing experience, in primarily a B2B market, has covered product management, new product development, market research, marketing communications, and strategic consultancy.

Before forming Customer Champions Ltd in 1999, he was European Marketing Director for AT&T, responsible for their pan European customer feedback programme. He has a drive and focus to support companies to not only talk about the importance of customers to their business, but also to help them put in place a framework and culture that delivers an excellent customer experience. Customer Champions are a team of experts in customer relationships focused on converting customer feedback into profitable action that delivers an improved customer experience, Their clients include QinetiQ, BT, Environment Agency, BAA, Met Office, GE and Nokia.

Colin is a companion member of the Institute of Customer Service and is requested to be a regular presenter at many conferences concerning how to effectively place the customer at the heart of organisations. Papers have been produced in a number of publications including the Daily Telegraph, Sunday Times, Marketing, Marketing Week, Market Research Society Journal, Customer Management magazine, and a wide variety of websites focused on customer service management.