Anyone who recognises the impact of Customer Experience (CE) on their organisation. Attendees at our events are drawn from a mix of the public (i.e. State funded) / private / not-for-profit sectors, and range in job title from CEO downwards. Delegates find there is value-add to several members of the same organisation attending, as CE as a driver for change impacts across departments and roles. Areas of the organisation that cover any of the following would benefit from attending:

• Customer Lifecycle Strategy
• Customer Experience
• Client Relationship Development
• CRM & Loyalty
• Customer Care and Service Quality
• Marketing/Sales
• Retention and Loyalty Programs
• Customer Insight and Satisfaction

• Speaker mix of representatives from corporations, consultancy and academia;
• Learn achievable and measurable techniques to improve CE within your organisation;
• Ask industry experts your questions relating to CE;
• Understand the business drivers behind CE; why it affects the bottom-line of your balance sheet and can result in 20-to-1 ROI;
• Workshop activities as well as content presentation to involve you in active participation.

ICEW is the first international version of ECEW, which has been running in the UK for the past four years. ECEW attracts significant numbers of delegates who return each year – video feedback from the last event can be found at the foot of the homepage, and the event has grown year-on-year in delegate numbers since it began. It is now recognised as the premier event for Customer Experience in Europe – and has attracted for several years delegates from SA companies who are prepared to travel to London to attend.

Customer Experience is changing businesses and brands. Companies like Starbucks or Zappos (bought by Amazon for $1.2bn, business model firmly based on CE, and keynote speakers at ICEW 2012) have created billion-dollar enterprises by focussing on CE. In the CE global development life cycle, South Africa is poised to become one of the countries who will experience CE-related change; and with that change, opportunity.

We believe that ICEW is the first event in South Africa which will combine local knowledge of Customer Experiences from some significant SA-based brands as well as international contributions from the US and UK. We believe the event offers an opportunity to learn lessons with a potentially massive impact on your organisation. If you have any further questions about why you should attend – please get in touch with us for a friendly, informal conversation.

Simply use the booking code AEICEW2 on the Emirates website to receive your 10% discount. Ticket validity from the 22nd March 2012 - 2nd April 2012.

Dubai-based Emirates Airline is one of the fastest growing airlines in the world, and has received more than 400 international awards for excellence. Emirates currently fly to 110 destinations in 66 countries on all 6 continents. Passengers experience Emirates award-winning service both in the air and on ground such as our ICE on board entertainment program, Private Suites in First Class and complimentary limousine transfer for all First- and Business class passengers in more than 40 destinations.

The airline reported a net profit of USD$964 million for the last fiscal year. Emirates operates 157 wide-body Airbus and Boeing aircraft, and has orders for an additional 250 aircraft, worth more than USD$68 billion. In this financial year alone, Emirates started flights to Geneva, Copenhagen, St. Petersburg and Baghdad and will start flying to Rio de Janeiro ,Buenos Aires, Dublin, Lusaka, Harare, Dallas and Seattle by 1st March 2012.

For more information please visitwww.emirates.com.